CREATIVE × PERFORMANCE

A GROWTH AGENCY FOR WELLNESS BRANDS

PAUSE Ⅱ
RykerVKTRY Performance InsolesRecovery LabsBody RestoreCarnivore Snax

WHAT WE DO

WHY ACTIV

CREATIVE STRATEGY & PRODUCTION

Performance creative for health and wellness ecommerce brands. We turn customer insight into concepts, scripts, static ads, and videos—working with paid acquisition to guide what we test next.

  • Consumer research & persona development
  • Creative concepts, hooks & scripts
  • Static ad design & video production
  • Performance-led testing & iteration

PAID ACQUISITION

Creative and paid social, managed together. We plan and optimize campaigns around your margins, customer acquisition costs, and growth goals. Creative performance guides what we test, where we put budget, and when we scale.

  • Meta, Instagram, & TikTok campaign management
  • Budget planning & allocation
  • In-depth creative testing & performance analysis
  • Acquisition cost & profitability tracking

CREATOR SOURCING & MANAGEMENT

Creator sourcing and management for health and wellness brands. We find the right people, negotiate budgets, and manage briefs and ongoing partnerships to produce content that feels natural to creators and relevant to your customers.

  • Creator discovery & vetting (including Trybe platform sourcing & management)
  • Brand-aligned roster development
  • Outreach, briefing & relationship management
  • Ongoing creator collaboration
FIND YOUR FIT ↗

SELECTED CREATIVE

GOOD BRANDS IN MOTION

Static ads, video, and creator content.
Made for the people you want to reach.

MADE FOR THE FEED. BUILT TO PERFORM.

FEATURED CREATIVE / CARNIVORE SNAX

ONE AD
$1,489,791
IN AD SPEND

One of our favorite winners.

WATCH THE AD ↗READ THE CASE STUDY ↗
GOOD FOR PEOPLE ✳ BUILT FOR GROWTH ✳ LET’S GET ACTIV
Ralph, a Recovery Labs creator, leaning forward with his hands on his knees
RALPH // CREATOR
RECOVERY LABS

THIS IS WHAT MOVES US.

WELLNESS IS PERSONAL SO IS OUR WORK

We believe business should be a vehicle for good. We use our expertise to help emerging health & wellness brands reach more people.

MEET YOUR PEOPLE ↗

HOW WE WORK

LET’S WORK TOGETHER

Performance creative + paid acquisition for health and wellness ecommerce brands.

01 / CREATIVE EXPANSION

CREATIVE PARTNER

You have media buying covered.
We bring the creative team.

$5,500 / month

Or 8% of monthly ad spend, whichever is greater.

  • Consumer research and persona development
  • Creative concepts, hooks, and scripts
  • Static ad design and video production
  • Performance-led creative testing and iteration
  • At least 18 videos and 12 static ads per month. Production volume increases as ad spend grows.
LET’S TALK

02 / SCALING SYSTEM

GROWTH PARTNER

One team for your creative
and paid acquisition.

$8,500 / month

Plus 5% of monthly ad spend.

  • Creative strategy and production: at least 18 videos and 12 static ads per month
  • Meta, Instagram, and TikTok campaign management
  • Budget planning, creative testing, and performance analysis
  • Acquisition cost and profitability tracking
  • Offer support and UGC partnership support
LET’S TALK

For DTC wellness brands at $500k+ monthly revenue. Creator payments are separate from agency fees.

Daniel, Co-Founder and CEO
Daniel CO-FOUNDER / CEO@thedanielokon ↗
Antonio, Co-Founder
Antonio CO-FOUNDERLINKEDIN ↗

GOOD PEOPLE. GOOD BUSINESS.

YOUR PEOPLEFOR THE NEXTCHAPTER

We started ACTIV to help overwhelmed entrepreneurs grow their brands. We fundamentally believe business should be a vehicle for good, and nobody does it better than better for you brands in the wellness space.

GET ACTIV ↗

FROM DANIEL / ON X

Daniel on X: Creative strategy is easy. You just need to do 50-100 hours of deep research to deeply understand your customer.READ THE POST ↗
Andrew, Head of Growth
AndrewHEAD OF GROWTH
Val, Creative Producer
ValCREATIVE PRODUCER
Boran, Creative Strategist
BoranCREATIVE STRATEGIST
Frank, Operations
FrankOPERATIONS
Toprak, Video Editor
ToprakVIDEO EDITOR
Tamara, Graphic Designer
TamaraGRAPHIC DESIGNER
Stella, Video Editor
StellaVIDEO EDITOR
Chara, Graphic Designer
CharaGRAPHIC DESIGNER
Victor, Video Editor
VictorVIDEO EDITOR