BUILD A BETTER OFFER
We helped introduce bundles, multi-packs, and a 12-soak sampler pack, then tested landing pages to make the offer easier to understand.
BACK TO THE WORK ↗THE WORK / FLEWD
A PARTNERSHIP
BUILT TO GROW
We partnered with Flewd to strengthen its offer, expand its creative, and build a paid acquisition strategy around profitable growth.
A STRONGER OFFER / HIGHER ORDER VALUE
FROM ~$30
TO $65+
SITE AOV
Introducing a 12-soak sampler pack helped increase Flewd’s site average order value from roughly $30 to $65+, giving us more room to acquire customers profitably.
01 / THE CHALLENGE
MAKE THE
NUMBERS WORK
Flewd needed a growth partner after rising acquisition costs put pressure on a roughly $30 average order value. The opportunity went beyond the ad account: a distinctive product needed clearer messaging, more varied creative, and an offer that could support first-order profitability.
02 / THE APPROACH
STRENGTHEN THE OFFER.
EXPAND THE CREATIVE.
KEEP LEARNING.
DIVERSIFY THE CREATIVE
The creative mix expanded from static ads to creator videos, branded content, GIFs, and memes. Customer reviews helped bring real experiences into the story.
TEST & ADAPT
We used creative analysis and ongoing tests to guide paid acquisition, refining the messaging and customer journey as the partnership developed.
03 / THE PARTNERSHIP
PROGRESS WASN’T
A STRAIGHT LINE
An ad-account hack in 2021 and a difficult stretch in 2022 tested the partnership. We worked through the disruption, reduced spend when profitability needed attention, and kept improving the offer and creative testing process.
Open conversations, shared learning, and a willingness to test new ideas shaped the work. As trust grew, so did the partnership—bringing us closer to the brand and the decisions behind its growth.
YOUR NEXT CHAPTER