the task

Sunday came to ACTIV at the end of 2018, and the biggest challenge was getting the right traffic, and doing it well.

As Zach shares: “I think so often we want to save a little bit of money, so we do it ourselves or we hire somebody that isn’t super knowledgeable in the industry and it never goes to the level that you wanted it to. I had hit that glass ceiling doing it myself and by bringing ACTIV on, we brought in more people to our website, more people to see our products and more people to buy those products, not just buy them, buy them profitably!”

We knew that traffic was important, but we also knew that we needed to increase the metrics that mattered: AOV and conversion rates.

the results

• Total Revenue Growth Since Working With ACTIV: 7,765%

• Average Cart Value Increase: 147%

• Conversion rate increase: 538%

how we did it

We leveraged data driven insights and our creative team to implement a proven process from paid advertising → sales funnel → conversions on the back end. 

From adopting the brand voice through messaging on ads, throughout the site, and emails, to trying and testing creative to find the best performers that related with the audience for Sunday, we continued to test and iterate.