BUILD PERSONAS
We identified audience groups and the product motivations most likely to resonate with each one.
THE WORK / CARNIVORE SNAX
CREATIVE BUILT
TO SCALE
A growth partnership built on paid acquisition, customer insight, and creative from real people.
FEATURED CREATIVE
ONE AD.
$1,489,791
IN AD SPEND.
The featured Carnivore Snax video has seen $1,489,791 in ad spend—a strong example of the creative produced through this partnership.
01 / THE CHALLENGE
GO BEYOND
THE WINNERS
Carnivore Snax came to ACTIV to help grow its TikTok advertising. A small number of strong customer review videos were carrying the account. To scale, the team needed more creative angles rooted in distinct audiences, supported by a repeatable process for finding and testing them.
02 / THE APPROACH
FIND THE PEOPLE.
MAKE THE WORK.
FOLLOW THE SIGNAL.
SOURCE REAL VOICES
We developed an outreach process for genuine customer videos and partnered with creators who reflected those audiences.
TEST & SCALE
We wrote briefs and scripts, tested creative angles in TikTok ads, and carried promising ideas into Meta campaigns.
03 / THE PARTNERSHIP
FROM MEDIA BUYING
TO CREATIVE PARTNER.
Our work began with TikTok ad management and expanded into performance video production. The partnership also included persona development and landing page work aimed at improving average order value and revenue per visitor.
The featured ad is one visible example of the creative produced through that broader partnership.
YOUR NEXT CHAPTER